In this market it's all about gaining a competitive advantage. Leave no stone unturned as you research the viability of a new community. And when you get ready to bring that community to market CWC includes a complete mapping of the competition's floor plans including price, feature and square footage in a particular subdivision. The key difference between this analysis and a typical competitive analysis is that instead of trying to compare unlike floor plans to each other, the CWC analysis uses mathematical regression to allow you to see what one builder would charge for another builder's exact plan.

There are three phases to the competitive positioning; base price comparison (Internet shopping), base price plus incentives (newspaper shopping), and base price including standard feature comparison (once they talk to the sales person). The standard feature comparison takes into account all that the builder includes in the home along with the community features to give a more equal comparison.

Finally, real world data that can guide in making business decisions that will effect your bottom line.